The relaxer protects the hair while straightening and rinses clean and easy. This is really a unique and revolutionary relaxer system that utilizes olive oil to protect the hair from damage during the relaxer process . while imparting moisture directly into the hair shaft and continuous protection while straightening. Olive oil, historically known as a healing elixir, is rich in essential fatty acids that impart moisture directly into the scalp and hair shaft. Fortified and enriched with olive oil, it goes beyond relaxing by reaching a higher level of conditioning and moisturizing. Formulated with the age old properties of olive oil, it helps repair, rebuild and restore hair, while giving it strength, shine and softness. The ultimate in healthy relaxed hair. You'll experience soft, silky, straight hair, as never before. • This professional formula is for silky, soft healthy straight hair • Leaves hair dramatically softer, straighter and healthier • Conditioning treatment strengthens weak, damaged hair.